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STEEL DRESS FOR SUCCESS

Ascot Park Hotel Southern Steel has unveiled a dynamic new look as it prepares to launch an assault on the ANZ Championship.

 

The strip – a Steel grey dress featuring blue and maroon – has been given the seal of approval by the players.

 

“I hope it proves to be a good luck dress and can take us through to the end,” defender Megan Hutton said.

 

“It’s a fresh new look – when we all lined up in it together during camp at the weekend we were surprised at how great it looked. It fits with the branding of Steel really well.

 

“All the merchandise we’ve seen looks really cool and hopefully we’ll see it out there when people buy into our new colour scheme,” Hutton said.

 

Steel chief executive Julie Paterson said the revamp of the team’s colours to match its brand was planned from the start.

 

“Unfortunately, delays in selecting the team name meant it was not possible to match the uniform with brand. We had to confirm team colours in August 2007 and the Steel name was not decided until two months later – it was too late by then to change the fabric.”

 

The problem was highlighted when the Steel clashed with the Northern Mystics, whose colours were so similar it proved hard for some to distinguish between the two teams.

 

“The colours were virtually the same and we found that a real issue even when we wore our away strip,” Paterson said.

 

“We wanted to have very identifiable colours that relate specifically to our brand and Steel grey does that – it stands out and sets us apart from any other team.”

 

The incorporated blue and maroon represented provincial links to both Otago and Southland.

 

“We’re really happy with the uniform – hopefully it’s a new look that will take us through to an ANZ Championship title,” Paterson said.

 

The Steel players will put the uniform through its paces at a pre-season tournament in Queenstown from 20-22 February, which also features the defending champion NSW Swifts, Northern Mystics, Canterbury Tactix and the Australian Institute of Sport team.


Pictured: 2009 Steel players model their new uniform, from left: Donna Wilkins, Megan Hutton, Adine Wilson, Wendy Telfer, Te Huinga Reo Selby-Rickit, Leah Shoard, Liana Barrett-Chase, katrina Grant. (PHOTO: www.southernsteel.co.nz)
 

 


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